Product Marketing Manager

About the Role:  

Planet is looking for an experienced, strategic Product Marketing Manager to join our team in the Washington, D.C. metro to help us expand our footprint in Defense and Intelligence and capture the market opportunity for Planet’s product and solutions through creative go-to-marketing strategies. You will be part of the broader marketing team, specifically sitting within the dynamic Product Marketing group and matrixed to our Defense and Intelligence Business Group. You will work in close collaboration with the Global Defence and Intelligence Product team to develop and execute Planet’s Global Defense and Intelligence Product strategy

As the Product Marketing Manager for Defense and Intelligence,  you will intimately know our government customers across the globe—their use cases and applications, how they buy, and what drives value for them. This role will focus on Planet’s Broad Area Management capabilities, including Maritime Domain Awareness (MDA).  In addition, this expert will support Marketing for our Tasking Satellite constellations including Pelican and Tanager satellites as they are coming online and especially relevant to D&I.

Ideal candidates bring a clear perspective on how to position and market innovative commercial products to government customers, with an appreciation for the different nuances of each country, region, and/or state. They are collaborative, self-motivated, analytical, operate with a sense of urgency, and have an attention for detail & quality.  This is a full-time position working on a hybrid basis, which requires working in our D.C. Office in Arlington, VA ~2-3 days per week. 

Impact You’ll Own:

• Bring a Market in point of view to our Global Defense and Intelligence GTM strategy, including market assessment, competitive and broader Defense and Intelligence ecosystem
• Collaborate with the Sales, Marketing, and Product teams to build Planet’s go-to-market plans, and increase broad awareness of and insight into Planet’s industry leadership and core products and offerings
• Understand the challenges and use cases that are core to the international Defense and Intelligence sector with the ability to understand complex regulatory environments and industry-specific requirements
• Develop and own differentiated Planet product positioning & messaging creating content and collateral
• Partner with Planet experts and thought leaders to highlight Planet use cases and success stories in blog posts, op-eds, whitepapers, and think tank articles
• Partner closely with the Product team sharing market and customer feedback, jointly developing use cases and personas, and supporting ongoing product launches
• Evangelize Planet’s value proposition at events, meet-ups, and other networking opportunities
• Assess and prioritize opportunities working with Product Management in the D&I market, quantifying Planet’s potential to capture key segments

What You Bring:

• Bachelor’s degree 
• 6+ years of Product Marketing experience, with 5+ years of this within the defense and intelligence sectors
• Experience within government and/or engaging with government customers
• Excellent communication skills, both written and oral
• Superb analytical skills and ability to tie detailed analysis to larger strategy 
• Ability to work in our VA office 2-3 days a week.
• Demonstrated effective collaboration in matrixed or highly cross-functional business settings 
• Ability to work independently and across time zones

What Makes You Stand Out:

• Background in defense or intelligence, such as previous military service or intelligence experience
• Advanced understanding of geospatial data or remote sensing technologies
• Familiarity with international markets, regulatory environments, and cultural nuances relevant to the D&I sector

Benefits While Working at Planet*:

• Comprehensive Medical, Dental, and Vision plans
• Health Savings Account (HSA) with a company contribution
• Generous Paid Time Off in addition to holidays and company-wide days off 
• 16 Weeks of Paid Parental Leave
• Remote-friendly work environment 
• Wellness Program and Employee Assistance Program (EAP)
• Home Office Reimbursement
• Monthly Phone and Internet Reimbursement
• Tuition Reimbursement and access to LinkedIn Learning
• Equity
• Commuter Benefits (if local to an office)
• Volunteering Paid Time Off

*These offerings are dependent on employment type and geographical location, based upon applicable law or company policy

Compensation:

The US base salary range for this full-time position at the commencement of employment is listed below.  Additionally, this role might be eligible for discretionary short-term and long-term incentives (commission, bonus and equity). The final salary range is determined by job related experience, skills and location.  The range displays our typical hiring range for new hire salaries in US locations only.  Your recruiter can share more about the specific salary range for your preferred location during the hiring process.