Business Analyst, Paid Digital Media (Starlink)

BUSINESS ANALYST, PAID DIGITAL MEDIA (STARLINK)

Engineered and operated by SpaceX, Starlink delivers high-speed, low-latency internet to users all over the world. As a member of the marketing team, we are looking for a hands-on innovator who can contribute to building and advancing marketing measurement technology in a business-to-consumer and business-to-business environment and push the limits on what is scientifically possible. This role is responsible for designing and developing cutting-edge paid media measurement and optimization models while collaborating with a team of stakeholders across marketing, product, and finance.

RESPONSIBILITIES

• Quantify return on marketing investment, determine optimal spend range, identify efficiency caps by channel, set budget amounts, and inform paid customer acquisition forecast targets.
• Support ad hoc strategic analysis to provide recommendations that drive increased return on spend through shifts in the mix, flighting, messaging, and tactics that help validate model results.
• Conduct analyses (SQL queries, other methods) that identify issues and opportunities impacting our customers, including actionable recommendations that quantifiably change outcomes.
• Provide insights to marketing and finance teams, helping to design and execute experiments to move recommendations forward based on company goals (e.g., customer acquisition, LTV, etc.).
• Build various attribution models as the building blocks for an internal, proprietary attribution. system by utilizing techniques such as MTA (multi-touch attribution), MMM (Marketing Mix Modeling), incrementality test as well as other emerging technologies.
• Build out front-end reporting and dashboarding in partnership with data product analysts and data engineers to communicate performance metrics across services, markets, channels, and subscriber types.

BASIC QUALIFICATIONS:

• Bachelor’s degree.
• 3+ years of experience in marketing data analytics.
• 3+ years of experience in data programming languages like Python/R.

PREFERRED SKILLS AND EXPERIENCE:

• Bachelor’s degree in computer science, engineering, mathematics, physics, or statistics.
• 5+ years of experience in applied econometric modeling, ideally in support of measuring marketing efficiency and spend optimization, flighting, and mixing to maximize return on ad spend.
• Excellent written and verbal communication skills while addressing various stakeholders across creative, content, marketing, product, and finance teams.
• The ideal candidate should be able to present business cases, document models, analyses, and results to influence important decisions.
• Ability to embrace rapid iterations rooted in a culture that sets demanding goals and moves extremely fast.

COMPENSATION AND BENEFITS:             

Pay Range:

Business Analyst/Level I: $75,000.00 - $95,000.00/per year
Business Analyst/Level II: $90,000.00 - $115,000.00/per year

Your actual level and base salary will be determined on a case-by-case basis and may vary based on the following considerations: job-related knowledge and skills, education, and experience.

Base salary is just one part of your total rewards package at SpaceX. You may also be eligible for long-term incentives, in the form of company stock, stock options, or long-term cash awards, as well as potential discretionary bonuses and the ability to purchase additional stock at a discount through an Employee Stock Purchase Plan. You will also receive access to comprehensive medical, vision, and dental coverage, access to a 401(k) retirement plan, short and long-term disability insurance, life insurance, paid parental leave, and various other discounts and perks. You may also accrue 3 weeks of paid vacation and will be eligible for 10 or more paid holidays per year. Exempt employees are eligible for 5 days of sick leave per year.