Senior Product Marketing Manager

We design and operate our own constantly evolving satellite constellation and predictive models, giving you unparalleled access to maritime data you can act on. Revolutionize the way our customers make logistics decisions, save time and money through operational improvements, and monitor suspicious activity across the globe using insights delivered through our flexible vessel tracking and weather APIs. 

The Senior Product Marketing Manager will join our product management team and be responsible for leading the go-to-market for our existing and new products. You will work closely with a team of product managers, marketers and sales managers and own the messaging, packaging, and promoting of our products to market. You will also lead our UI Development function, supporting marketers with the necessary assets to run marketing campaigns, and product managers in prototyping for product experiments. This is a core role at the heart of all operations, from product development to marketing to sales. This role requires a strong point of view and supporting strategy for the Maritime data and analytics industry, as well as an understanding of industry trends and the importance of data for the maritime market. The role would also be involved in engaging with customers and in taking new and existing products to market. 

Responsibilities of your role

• Provide clear go-to-market leadership to ensure our maritime products and services tell a compelling challenger story showcasing our differentiators and meet expected business units benchmarks every time. 
• Collaborate closely with product management, sales, and marketing teams to ensure alignment across all stages of the product lifecycle and to drive cohesive go-to-market strategies that support both sales-led and product-led growth. 
• Develop and execute product messaging and positioning strategies that promote product adoption and user engagement, playing a key role in the product-led growth initiatives. 
• Define and track key performance indicators (KPIs) related to product marketing effectiveness, including product adoption rates, customer satisfaction scores, lead generation, and conversion rates, to measure success and inform strategy adjustments. 
• Utilize data-driven decision-making to guide marketing strategy, product development priorities, and go-to-market tactics, ensuring decisions are informed by solid analysis and market insights. 
• Engage directly with customers to gather and analyze feedback, using insights to inform product development and marketing strategies, ensuring our offerings meet and exceed user needs. 
• Lead strategic planning efforts to identify market opportunities, position products effectively, and develop and execute impactful go-to-market strategies that balance sales-led and product-led approaches. 
• Foster a culture of innovation and experimentation within the product, marketing and customer success teams, encouraging the testing of new marketing strategies, product features, and approaches to drive growth across both sales-led and product-led channels. 
• Train and support sales and customer support teams on new tools, products, and best practices, ensuring they are well-equipped to meet customer needs and drive product adoption. 
• Stay abreast of industry trends, competitor activities, and market dynamics to continuously refine and adjust product marketing strategies, ensuring Spire Maritime remains a leader in the maritime data and analytics space. 
• Demonstrate high-level business acumen, strategic planning, and organizational assessment skills, coupled with creativity, leadership qualities, and excellent communication skills to engage and influence internal and external stakeholders. 
• Serve as a champion for diversity and inclusion within the team and across the organization, actively contributing to initiatives and practices that promote a diverse and inclusive workplace. 
• Lead by example as a highly collaborative team player, working across departments to drive faster decision-making and ensure the seamless integration of product marketing strategies into overall business objectives. 

Basic Qualifications:

• 5+ years of product marketing and/or go-to-market strategy experience. 
• Bachelor/Master’s degree or related field or equivalent work experience. 
• Ability to effectively work with a cross-functional team through a high degree of movement and change. Demonstrates consistent ability to set a vision, prioritize, cut through the noise and execute through ambiguity. 
• Domain expertise in the Maritime space, ideally satellite / terrestrial AIS data and analytics as a vendor and/or as a client; 

Desired Skills and Traits:

• Highly collaborative and works well across a teaming environment. Understand the critical important of bringing different teams together to drive faster decision-making. 
• Self-starter excels in self-directing, solution seeker, seeks new opportunities, does things without being told, requires minimum supervision. Is consistently accurate, delivers high-quality work, and on time. Looks for lasting results and long-term solutions. 
• Skills required include business acumen, strategic planning, organizational assessment, creativity, highly developed leadership and interpersonal skills, quantitative analytical abilities, and outstanding communication skills. 
• Possess excellent interpersonal skills and employ these skills to interact with a variety of internal and external stakeholders at a senior level. 
• Understands how go-to-market strategy impacts product development and vice versa, and can translate product marketing strategy into brand awareness, leads, and customers. 
• Comfortable working from limited information, asking new questions, seeking new answers to old questions. Continuously seeks to improve and standardize processes, systems, has and demonstrates a strong bias towards building go-to-market strategies that work, iterate and scale. 

 

Spire operates a hybrid work model, and this position will require you to work a minimum of three days per week in office. _#LI-MI1